Kiwi Brand Glow Lab Continues To Redefine Beauty
Today’s Instagram-driven world might still be flooded with airbrushed beach selfies and heavily-filtered “beauty standards” bearing little semblance to everyday reality and our real, genuine selves but we are, thankfully, seeing an incremental abandonment of that heavily-altered standard of perfection for authenticity and down-to-earth realness – and in ways that are not narrowly defined.
New Zealand brand Glow Lab is a refreshing case in point and most certainly not just another “natural” personal care brand if its mission is anything to go by: to enable every woman to have the confidence to glow naturally from both the inside and out by providing affordable natural skincare, haircare and bodycare that is backed by science – and actually works.
Glow Lab’s “keeping-it-real” mandate is reflected honestly and beautifully in their latest Get Your Glow campaign, which showcases actual Kiwi Glow Lab customers – Angela, Ashleigh, Chloe, Tania, Tegan and Robyn – in all their diverse and authentic, unretouched beauty, flaunting the real results of their respective Glow Lab beauty regimes.
The increasing desire (and demand) for authenticity was reinforced in the overwhelming response Glow Lab received when they reached out to their social media community, asking those connected with them to share their experiences with the brand. They were promptly inundated with stories from customers of their respective skin transformations and how moving to Glow Lab helped them to feel confident in their own skin. The resulting campaign’s six “Glow-getters” – shot naturally and candidly with their favourite Glow Lab products – share their experiences with the brand, what they love about Glow Lab and the science-backed products they use.
The Glow Lab Get Your Glow campaign runs from October across social media, TVNZ OnDemand, YouTube and out-of-home posters in key locations nationwide, celebrating not only a quality Kiwi-grown personal care brand but one with a genuine, honest-to-goodness focus on the real, authentic and relatable.
Glow Lab skincare, haircare and body care is available in supermarkets and The Warehouse nationwide.
