Sávar – The Evolution of a Hero
Crowning the newly formulated Sávar skincare lineup is the brand’s cult favourite Antioxidant Hydrating Mask, which is being relaunched at the end of this year as the Restorative Tofu Facial Mask. Already recognised for delivering users a silken ‘tofu skin’ texture and restoring skin’s radiant glow, this next-generation mask, harnessing the benefits of New Zealand blackcurrant and pomegranate, has been further enhanced with skin-smoothing soy peptides touting six skin-saving benefits. “We haven’t seen an ingredient like it that combats such a great array of skin issues. Tackling everything from collagen production, oxidative protection, pigmentation, and inflammation while providing superior skin-smoothing qualities,” Sávar claims.
The Sávar Restorative Tofu Facial Mask, which is gentle enough for everyday use, has garnered popularity for its ability to deeply moisturise while improving skin’s texture and firmness. The ‘tofu-effect’ nickname referring to its almost instant gift of impeccably smooth skin. “Each use of our Restorative Tofu Facial Mask really does leave skin beautifully hydrated and smooth. It’s been through rigorous independent consumer testing with strong results across the board,” Sávar says.
The innovation at the heart of Sávar’s bestselling mask for restoring delicate skin’s youthful radiance lies within the untapped benefits of hydrolysed soy protein. Being a safe and gentle active, which has been hydrolysed into a faster skin absorbing peptide, it’s scientifically proven to create an instant skin-smoothing effect. By promoting cell division, which regulates collagen metabolism and hastens the formation of epithelial tissue that forms the covering of all body surfaces. Soy peptides also signal cells in the dermis called fibroblasts to produce more collagen, which in turn, gives the skin support from within, helping to keep it plump and wrinkle-free. These clever amino acids also increase the synthesis of glycosaminoglycans in the dermis of the skin, which have a penchant for retaining water, helping the skin to stay hydrated while minimising fine lines and wrinkles. Multi-tasking being their forte, soy peptides are also adept at preventing oxidative damage by donating electrons to free radicals to alter their course of destruction, while helping to fade pigmentation by carrying melanin to the outside of the skin to shed naturally along with dead skin cells. Yet another skin-rescuing benefit of these workaholic peptides is that they can also help to reduce inflammation in acting as antioxidants to calm and improve the skin’s ability to heal.
It’s one thing to tease out the many untapped benefits of soy as epitomised in the Restorative Tofu Facial Mask, but another to actually witness the remarkable skin-saving benefits working their magic on the skin of Sávar customers around the globe. “It’s received rave reviews with 90 percent of respondents noting their skin felt instantly hydrated and 95 percent saying they would recommend the mask to a friend,” Sávar says.
