Lucy Kirkwood, Founder of Little Outfitters, Talks Stereotypes
I’d name my autobiography…
Something along the lines of The Cat In The Hat, but a really honest adult sequel.
To me success means…
Having the freedom to live my life on my own terms.
Best advice I’ve been given…
If someone took your job tomorrow, what’s the first thing they’d change?
I made my first dollar:
Working in a café, followed by a photography role at the glamorous Kelly Tarlton’s.
The most rewarding part of my job…
At the moment, every inch of growth is super exciting as Little Outfitters has only just launched. There’s typically something I can feel proud of every day.
Favourite book:
A recent favourite is Breaking The Habit Of Being Yourself by Dr. Joe Dispenza. An interesting book about changing internal perceptions.
My goals for 2019 are…
Spend more time away from my phone.
To work smarter, not harder.
Making every action a conscious choice.
Buy less, choose well.
The women who inspire me:
So many women inspire me, especially those who are self employed or paving the way in their industry but to name a few; my Mum, Stella McCartney, Emily Weiss from Glossier, Tess Robinson from Smack Bang Designs, CJ Hendry, Erika Geraerts from Fluff, and I have a real soft spot for Oprah.
The gender stereotype I can’t stand:
In all honesty, I’ve been fortunate that I’ve never really experienced any form of gender stereotyping amongst my friends or places of work. The only stereotyping I’ve received would be in my role as a graphic designer, people misunderstand what I really do in my day-to-day job.
The main challenge for women in business is…
I think one of the biggest challenges would be having to choose or juggle between being a mother and her career. I’m not there yet, but have many friends who are and I absolutely admire their resilience.
I advocate for change by…
Starting with myself. Thinking about what I can do as an individual to live more sustainably and be kind to our planet. The launch of my business, Little Outfitters, feels like a natural extension of my personal values. As we grow, we can educate and encourage people to change the way they think about fashion, and help to change the shape of fashion consumption.
