Prada: The Infinite Present

Inside the Deposito at Fondazione Prada, Milan we got our first look at the Prada Spring/Summer 2025 Womenswear fashion show.

The theme this time was the Infinite Present. We exist in an era of extreme information, immersed in a constant stream of content. Our consumption of the infinite panorama offered by the Internet is driven by algorithms, finite sequences of instructions that circumscribe the decidable through logic in a fundamentally illogical world. in contrast humanity can be defined by its unpredictability, a rejection of the derivative and expected.

Here, a discourse is opened, provoked, between these two distinct perspectives.

There is a plurality of Prada, elements from different eras coexisting simultaneously to challenge any theory of chronology.

Infinite options proffer infinite opportunities. Chance is presented as an expression of free will, the unanticipated something only possible through human intervention, invention and choice that cannot be replicated. A multiplicitous present is proposed, in these celebrations of people and studies of Prada.

Guests at the event included, among others, Adria Arjona, Simone Ashley, Charli D’Amelio, ENHYPEN, Amanda Gorman, Maya Hawke, Jaehyun, Toey Jarinporn Joonkiat, KARINA, Dea Kulumbegashvili, Jia Ling, Matilda Lutz, Carey Mulligan, Mei Nagano, Sarah Paulson, Amanda Peet, Benedetta Porcaroli, Ella Purnell, Letitia Wright, Li Xian.