The Fashion Houses Thinks McDonald’s is Chic Now

While McDonald’s has never really had much traction in the fashion scene, that shouldn’t stop them from becoming inspiration for the industry anyway. Some of the biggest names in fashion have already done just that. In 2021 Louis Vuitton, released a leather monogrammed pizza box. Although it was destined to carry vinyls, not pizzas. Imagine what you’d do to the leather getting pizza grease all over it!

Off the back of that splash, Louis Vuitton is back at it again with the release of its luxury LV Flower Burger Box that goes for a cool US$2.5k. A push stud on the front keeps the lid from opening and its preciouses contents spilling out. No, it’s not an LV Big Mac, but its contents are very much burger inspired also. Biege microfiber lining on the interior softly cushions six coasters, which arranged just right look like a burger stack. Colours include crisp green for lettuce and a tomato red. This may be the most decadent burger box coaster holder I’ve ever laid eyes on, although in fairness, it’s the first I’ve ever laid eyes on.

The LV Flower Burger Box is part of a larger collection taking inspiration from fast food. LV has also adapted a leather popcorn container using the same leather pattern as well as keep cups with matching cozies.

This all comes hot on the heels of Saint Laurent getting in on the action with a monogrammed lunchbox styles, with a happy meal container going for a tidy US$1.8k. The lunchbox comes in either black or tanned leather. They’re both printed with the YSL Cassandre adding a pleasing texture, while the whole piece is topped off with the golden arch- YSL initials.

Unfortunately, I’m not seeing any vegan options for glorifying the fast food industry. Flayed animals only.